1977 Mercury Cougar Brougham 4-door

Up to $4050 and reserve still not met.

https://www.ebay.com/itm/1977-Mercury-Cougar-/401470563394?_trksid=p2141725.m3641.l6368

 

One day to go.

 

Six hours to go. No new bids. Reserve still not met.

I'd give up on E-Bay on this one. Might want to advertise it here:
https://www.cars-on-line.com/index.html

 

Ended at $4250 - reserve not met.

More than fair for this beautiful but unpopular model.

 

Do you work as a sports journalist and haven't told us yet?

 

Ha!

Fair but no. I really like 1970s Detroit iron that may otherwise be ignored. I am a child of the 1970s (b. 1965) and just focus on the cars of that era. The 1970s GM power clamshell wagons are an obsession. I remember when I first saw one in operation at a school mom-hook-up (before that had a nasty connotation) for a field trip. I was mesmerized. The only thing even comparable was the sequential rear turn signals on Thunderbirds. What an age to be a kid!

 

Speaking of "nasty connotations" I remember some of the P.T.A. meetings from the generation previous. The divorced moms mostly if not always wore bee hives, as if it was some sort of red blanket matadors use for arousing bulls. Married moms wore their hair as not to get husbands asking where they're going, as they prepare to exit the door. The whole set up seemed like a school for lonely heart parents or something. One can only imagine how much behind the scenes Hanky Panky used to go on, afterwards

 

Here's a 1978 Cougar, not nearly as well equipped, for many more $$$. Good luck with that.

https://chicago.craigslist.org/nwi/cto/d/1978-cougarmiles/6457475475.html

 

If he gets his price (and I don't necessarily think he will), it'll be because of the originality. Isn't it telling how only the non-4-door cars (in most cases) are the ones that command the high prices, even if a 4-door car has a low build count or an unusual color combo (such as this blue vinyl roof).

 

This apparently is what this dealer wants. It was on eBay twice and fell more than a grand short of this both times.

https://www.ebay.com/itm/1977-Mercury-Cougar-/401477558043?_trksid=p2141725.m3641.l6368

http://dadsclassiccars.com/used-1977-mercury-cougar-for-sale-in-boise-id-353052

 

Jeez, with the dissertation the guy wrote, he must be desperate to sell; what gets me though, is that he won't relent on the price. It has nice provenance, as the Protect-o-Plate is included, but it doesn't make the car gold-plated.

 

It is an extremely nice example of car that not too many wanted when new in 1977 (based on how few were sold). It is unreasonable to expect anyone to pay a premium for this really nice model 40 years later.

 

Still not sold.

https://www.ebay.com/itm/1977-Mercury-Cougar-/401477558043?_trksid=p2141725.m3641.l6368

 

I'm wondering if it's the color that is throwing most people off, or is it the price. This is a loaded luxury car, but for me, the color doesn't 'fit' with the type of vehicle it is. If I were looking for a nice vintage luxury car, I'd want it in a more conservative color - white, black, dark grey, or even a more subdued blue.

 

This time around, he's uploaded too few images. None of the interior, including the wire-brushed aluminum instrument panel trim