Looks good from a distance on that side. It's nice that they show the rust up close: Of all the kinds of cheese, this one has a percentage of swiss.
At least it is a realistic asking price for its condition, its probably worth 1/2 or a little more than the asking price.
You have to admit, it's just amazing that it survived this long in Binghamton. I grew up about 150 miles south of there and these things were pretty much extinct by the mid 80s. It looks like it has some decent options.