Video: Kia Soul hamsters return to kick it old school

Discussion in 'Station Wagon News From Around The Web' started by wagonmaster, May 26, 2010.

  1. wagonmaster

    wagonmaster Administrator Staff Member Moderator

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    Filed under: Budget, Wagon, Marketing/Advertising, Videos, Hatchback, Kia

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    Kia Soul This or That advertising spot - Click above to watch the video after the break​

    You could get with this, or you could get with that. 'This,' in case you were wondering, would be the 2010 Kia Soul, and 'that' would be, um, anything else. Especially a toaster, washing machine or cardboard box... and we'll leave those vehicular associations up to you to decipher.

    Before you actually watch the video pasted after the break, please know that our collective heads heads have officially exploded due to the sheer awesomeness of this effort from Kia and its marketing firm. First of all, the clip features the oddly popular Hamsters from Kia's initial marketing launch for the Soul, the first commercial of which managed to win Nielsen's Automotive Ad of the Year.

    More importantly, as far as we're concerned at least, is the use of Black Sheep's The Choice is Yours as the musical accompaniment to the Alien Green Soul and its urban backdrop. Also note that the character's so-called Hamstar clothing will soon be available for purchase by fans at hamstarclothing.com. Seriously.

    Expect to see this advertisement all over your television set and in movie theaters starting on Friday, May 28. That said, we highly suggest that you get the jump on everyone else and watch the video now. Seriously, what are you waiting for? Hit the jump.


    Gallery: Kia Soul This or That music video stills

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    [Source: Kia]Continue reading Video: Kia Soul hamsters return to kick it old school

    Video: Kia Soul hamsters return to kick it old school originally appeared on Autoblog on Wed, 26 May 2010 19:58:00 EST. Please see our terms for use of feeds.



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    wagonmaster, May 26, 2010
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  2. TopherS

    TopherS Well-Known Member

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    My kids love the hamster commercials. They've had hamsters for years and think it's cool to think a hamster could drive a car.

    I watched this video and got a good chuckle out of it. I don't particularly like the Kia they're advertising for, but I do like the allusions made with the cardboard box, the toaster and the washer. Add in a used bar of soap and the scene would be complete.
     
    TopherS, May 27, 2010
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  3. Fat Tedy

    Fat Tedy Island Red Neck

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    Thats good, I chuckled:rofl:. I love the part where the card board box car crashes.....reminds me of the Chiniese crash tests:biglaugh::rofl2:
     
    Fat Tedy, May 27, 2010
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