Cadillac chief says ATS convertible, wagon on the table

Discussion in 'Station Wagon News From Around The Web' started by wagonmaster, Jan 15, 2014.

  1. wagonmaster

    wagonmaster Administrator Staff Member Moderator

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    What we do know is that the ATS will wear at least one more bodystyle. That comes from Cadillac head Bob Ferguson, who answered "Absolutely" when Automotive News asked him about the possibility of another variant. What we don't know is what that bodystyle or styles will be.

    We now have a sedan and coupe ATS, there's supposedly a V sedan coming. After that, a convertible is a likely option given that the man who just became the global product honcho at General Motors, Mark Reuss, admitted to having one already designed in 2012. The decision on it can't get out of the underworld and a wagon is the other option, but the droptop would seem to make the most sense if one considers the competitive set: the BMW 4 Series and Audi A5 convertibles are hot property and Mercedes is bringing a C-Class convertible. Meanwhile wagons are the sentimental utility vehicles that, refusing to die, seem forever destined for life support... CTS Sport Wagon, anyone?

    Based on Ferguson's statements, it appears that what Cadillac definitely won't do is play model variant catch-up with the European luxury brands it has spent years hunting down, telling Automotive News, "We want to keep our focus on a limited number of vehicles and do them very well."Cadillac chief says ATS convertible, wagon on the table originally appeared on Autoblog on Wed, 15 Jan 2014 10:29:00 EST. Please see our terms for use of feeds.



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    wagonmaster, Jan 15, 2014
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  2. Olds Weighty Eight

    Olds Weighty Eight New Member

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    A wagon version would be neat for sure but I wouldn't hold my breath on that. A few minutes ago I saw a CTS wagon and got to thinking that I haven't seen one since last spring. Don't think they sell well. :(
     
    Olds Weighty Eight, Jan 15, 2014
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  3. snooterbuckets

    snooterbuckets Well-Known Member

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    I'm thinking the same thing, that as unfortunate as it may be, there would be a bigger demand for the convertible than the wagon. Still, it'd be great if they would come out with both.
     
    snooterbuckets, Jan 15, 2014
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