These are too cool! Roady Tri-Shield mats. Designed by the Impala SS folks years ago to cover all the common-wear areas the stock mats leave exposed on our B-body cars. Man these are neat! Highly recommend these! I'm not selling these and have no stake in their business, just sharing a cool product. Ordered from Marcie at JME Enterprises (customfloormats@gmail.com ) in Missouri.
They also offer a custom cargo-area mat that's really sharp. I didn't order it because my rear seat is up more than it's down these days (I leave the rear window up at car shows...folks love seeing the 3rd row these days). Chris on the Longroof forum did order the rear mat, and he also sent them his original snap-in GM mats and they added the tri-shield logos to them. Very sharp too! (but I like the wider mats I ordered better....covers more!) Chris' Roady -Mike
Here are the samples they sent me. On the Impala ones you see the additional cutout on the rear runner mat for the center console. The Roadmaster runners don't have that notch. The tri-shield I chose: Neat Stuff! -Mike
Neat indeed. I love it when "custom" stuff doesn't look out of place. Those look factory. They really dress up an already nice interior.