Rust and bondo, still cool. Though I'm also curious about the panel truck peeking out from behind... http://newjersey.craigslist.org/cto/4386925365.html
Maybe $3000-$4000. At least lots of photos and an honest description. In that condition and primer it's always a gamble what is hidden. A rebuilt flathead is worth several thousand. It's a cool 2-door wagon. I notice other projects. Maybe just too many too finish. I've heard that happens.