The reserve is usually outrageous from these guys. Ads/auctions run for months on end. They had a '69 F-85 wagon with a 350 and 3 on the tree I was interested in, but was priced double its worth.
They comb Craigslist and the local auctions for older cars cheap, do virtually nothing to them and then price them outrageously high. There were a few cars they have that I was interested in before they disappeared from their owners and appeared on their site- the price hikes were astonishing. Very frustrating- makes finding a reasonably priced older car difficult when people do that.