Overseas-only Chrysler 300C wagon killed off

Discussion in 'Station Wagon News From Around The Web' started by wagonmaster, Oct 23, 2011.

  1. wagonmaster

    wagonmaster Administrator Staff Member Moderator

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    Filed under: Car Buying, Wagon, Europe, Chrysler, Dodge, Rumormill, Lancia, Fiat

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    Well, we can all stop hoping for a new Dodge Magnum.

    Chrysler-Lancia CEO Saad Chebab told Autocar that there will be no Touring version of the redesigned Chrysler 300 built for Europe, saying that wagon sales in the U.S. are not robust enough to justify development costs for a five-door version of the platform. If Europe isn't getting a Chrysler wagon, we certainly aren't going to see a Dodge version here.

    The previous-generation Dodge Charger and Chrysler 300 both spawned wagon variants, the Dodge Magnum for the U.S. market and the Chrysler 300 Touring overseas. The Magnum was never a hot seller, though it had its fans - ourselves included - and Autocar says the 300 wagon was popular both in the U.K. and on mainland Europe.

    But with Fiat calling the shots now and post-bankruptcy budgets at Chrysler still tight, we're guessing any money that could have been spent putting a new Magnum on the road went elsewhere. Like rebadging the 300 and other Chryslers as Lancias.Overseas-only Chrysler 300C wagon killed off originally appeared on Autoblog on Sun, 23 Oct 2011 09:58:00 EST. Please see our terms for use of feeds.



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    wagonmaster, Oct 23, 2011
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  2. snooterbuckets

    snooterbuckets Well-Known Member

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    The reason wagon sales in the US are not "robust" is because there are no new ones to buy. Duh!!
     
    snooterbuckets, Oct 23, 2011
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  3. Bigbarneycars

    Bigbarneycars Well-Known Member

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    Yup, I agree Snoot. You could get that 300 Touring with the steering wheel ao EITHER SIDE depending on where Chrysler sold it, and powered by everything from a 1.4L deisel to a 6.1L Hemi. I think it would have out sold the Magnum had they marketed it in North America:cry:
     
    Bigbarneycars, Oct 23, 2011
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  4. Junk

    Junk Well-Known Member

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    The problem today with car sales is that the people making the decisions as to what models to bring to market are not car people, but number crunchers that have no idea what the buying public want in an automobile. At one time, you could give any car a quick glance and know who the manufacturer was. Today, with the homogenized look of the automobiles, if they remove the badge on the hood/grille, you would have no idea who the manufacturer was. They all look alike, and there is very little to differentiate one from another. The automobile industry has been in the doldrums for 20+ years as a result.
     
    Junk, Oct 23, 2011
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  5. wagonmaster

    wagonmaster Administrator Staff Member Moderator

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    Saw one in person when I was in Europe

    chrysler_300_station_wagon.jpg
     
    wagonmaster, Oct 23, 2011
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  6. Xavier

    Xavier Classic Goth

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    Will they ever listen to us again?

    ?...

    I doubt it.
     
    Xavier, Nov 3, 2011
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  7. CapriceEstate

    CapriceEstate Yacht Captain

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    I like these, except how they slope off at the rear. If anything, it should be like a Vista Cruiser, where the cargo area was slightly higher than the passenger area.
     
    CapriceEstate, Nov 3, 2011
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  8. 1tireman

    1tireman Well-Known Member

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    I agree very much with you.The chrysler dealership I work at is small and I am 1 of 6 techs and 1 of 2 car guys that work there. The other guy and I talk cars during the day while the other techs scratch thier heads and say they would not have cars as a hobby.The other tech is into V-8 S-10's and more lately the Chevy LS engines. We also get ribbed for being Chrysler, Dodge, Jeep techs but lovin' our Chevys :rofl2:
     
    1tireman, Nov 3, 2011
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  9. VistaWindowDreamer

    VistaWindowDreamer New Member

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    That is perfect logic! (y) But then, a lot of business decisions are not logical.:banghead3:
     
    VistaWindowDreamer, Nov 10, 2011
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